River Island Vacancies – Digital Optimisation Executive In Leeds, UK

Overview

Position Title: Digital Optimisation Executive

Company: River Island

Location:  Leeds, UK

Job Description:

With a passion for delivering data driven enhancements to the customer journey you will have experience in driving value through testing, personalisation, segmentation and continuous optimisation.

This role is responsible for supporting the continuous improvement roadmap from cross functional idea generation, hypothesis development, prioritisation, QA and the results feedback loop.

Responsibilities:

• Support in the managing of a broad range of stakeholders through concept to delivery and analysis. Spanning CX, marketing, ecommerce and technology
• Supporting the Senior Optimisation Exec with the Optimisation programme, to deliver against commercial targets to achieve incremental revenue through improving defined KPI set (notably conversion rate)
• Work in conjunction with UX and product teams, to execute test experiences that customers find intuitive, engaging and enjoyable. Leading to frequency of return
• Work with the ecommerce trading team to support trading plans for specific campaigns, making recommendations to drive conversion goals
• Quantify & deliver value of continuous optimisation roadmap
• Utilise varying tools to provide usable and actionable insight and feed continuous optimisation roadmap
• Identifying existing barriers to conversion through customer journey mapping & assist in enhancing experience through A/B testing
• Build a partnership with tech teams & external business partner responsible for building and executing tests
• Create hypothesis testing briefs to feed both short term tactical goals and longer- term strategic roadmap
• Drive continual improvement in consumer experience through insight and benchmarking of competitor activity
• Analyse and evaluate tests, creating accessible documentation & feedback- reporting on results

Requirements:

• An understanding of front-end development languages
• Strong communication & presentation skills
• Co-ordination of multiple work streams and ability to manage priorities
• Experience of using testing and personalisation platforms Demonstrated experience of using analytics tools to drive actionable insight
• Demonstrated experience executing personalisation and optimisation experiences across website, email or marketing channels. Including the creation of customer segments, running and analysing A/B and MVT tests