Overview
Position Title: Partnerships Planner
Company: Manchester United
Location: Salford, UK
Job Description:
As a core part of the Partnerships team, the Planner will use data-driven insights to develop and implement strategies and campaigns for the club’s partners, and design activation plans across the club’s channels, ensuring they deliver measurable effectiveness.
Responsibilities:
- Responsible for the designing of Activation Plans for the season to maximise use of rights across the club’s media channels and physical experiences.
To conduct competitor research and monitor competitor activity - Lead planning workshops alongside the Relationship Management team create the Partnership
- Strategy, including the mission, measurable objectives, and measurement frameworks.
- An understanding of digital analytics and be confident in advising suitable measurement strategies to support partner objectives.
Requirements:
- Support experiential and match day teams on creative media ideas to build best-in-class activations aligned to partner objectives.
- Ongoing review and implementation of best practice and embed industry techniques
- To ensure all campaigns are run within agreed and allocated budgets
- Responsible for content scheduling and liaising with the Media Ad Ops team for execution
- Constantly connected with the Media and B&CM teams for cross-team collaboration
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 61 trophies, enabling us to develop the world’s leading sports brand and a global community of 1.1 billion followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
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