Overview
Position Title: Customer Data Analyst
Company: KFC
Location: Portsmouth, UK
Job Description
Welcome to Kentucky Fried Chicken. Our world-famous chicken restaurant brand all started with one cook, Colonel Harland Sanders, who created a finger-lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. He did this at the age of 65. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken. Legend has it that Colonel Sanders heard 1009 “No’s” before he heard his first yes. The Colonel’s story still inspires us today. It reminds us how grit, perseverance, dedication and ambition along with hard work can create success; regardless of your age or where you come from.
Responsibilities:
- Provide guest insights to various test and learn initiatives, working within an agile framework
- Testing – Ensuring the models in use are fit for purpose and meeting critical accuracy crit
- Analyse core customer survey results, including NPS, OSAT, B2B, and Complaints Ratio, generate regular reports, and streamline reporting by creating automated
- dashboards.
- Dashboard creation – work with our cross-functional teams to understand their specific customer needs and build structured dashboards that provide clarity and test specific
- hypotheses.
- Ad-hoc customer analysis – understanding what our guests are telling us through surveys, social media and reviews to articulate satisfiers and dissatisfiers through the end to
- end customer journey
- Weekly/Monthly/Quarterly performance review; preparation and presentation of regular business update meetings. Diagnose weekly performance and provide insight-led
- recommendations.
- KPI reporting and analysis on Contact Centre (Care Squad) performance measures
- Improve and optimise the platforms that hold our customer metrics to simplify access and drive more effective use of guest data.
- Contribute to the successful delivery of the guest team’s flagship project to introduce Clarabridge to the business. Clarabridge is a customer data analytics platform that uses
- machine learning to produce data-led customer insights through natural language processing: You will be responsible for
- Refine the KFC Models within the tool to generate more accurate results and satisfy cross-functional use cases.
- Collaborate with the Finance & Marketing team and align the guest KPIs with business targets. Analise restaurant performance to help create and inform incentive programs to drive ambitious guest targets.
Requirements:
- Understanding of data protection regulations, e.g. GDPR
- Experience working with Python, R, SQL or similar to manipulate datasets (Desirable)
- Experience dealing with large sets of data and being able to manipulate this into meaningful outputs
- Experience in creating visualisations and presentations that can bring the data story to life
- Experience with Microstrategy BI tool, SMG and Clarabridge (Desirable)
- Experience in a customer analytics role working with customer feedback data, including survey data, social media and critical customer metrics.
About KFC
In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland. The Colonel was all about doing things the right way. That ... see more
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