Overview

Position Title: Junior Brand Manager

Company: KFC

Location: Birmingham, UK

Job Description:

Welcome to Kentucky Fried Chicken. Our world famous chicken restaurant brand all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. He did this at the age of 65. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken. Legend has it that Colonel Sanders heard 1009 “No’s” before he heard his first yes. The Colonel’s story still inspires us today. It reminds us how grit, perseverance, dedication and ambition along with hard work can create success; regardless of your age or where you come from.

Our purpose as an employer is to empower our people to find their own secret recipe in life too.

Responsibilities:

  • Fully lead and execute your own elements of the brand plans and campaigns, from briefing world-class agency partners to trusting your gut when it comes to reviewing and executing cutting edge creative
  • Building strong relationships with our key delivery partners (Deliveroo, Just Eat & Uber Eats) to help bring KFC to life in their campaigns and ensure our brand is as visible as possible
  • Act as a true brand guardian with our internal stakeholders to ensure full alignment to any plans and campaigns
  • Supporting the SBM in the development of brand-new advertising campaigns which stepchange how consumers think about how the ways they can access KFC – whether it’s by delivery or mobile ordering via our app
  • Reviewing & working with our in-house Media team to make sure our media plans are as optimal & efficient as possible

Requirements:

  • Strong agency management skills; the ability to inspire great work!
  • You’ll be familiar with and know your way around a media plan.
  • You’ll have experience working on big campaigns that develop brands over time.
  • You’ll always think consumer first, whilst keeping the brand vision and strategy at the heart of all we do.
  • A flair for people and building strong working relationships.
  • Be a well-rounded marketer with an eye for detail and a solid commercial understanding.
  • This position requires a real passion for brands, advertising and of course – chicken!
  • Experience leading and influencing cross-functional internal teams..

About KFC

In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland.

The Colonel was all about doing things the right way. That means our chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. That’s what makes our food so finger lickin’ good.

The right way also means serving fresh proper food, packed with flavour. So we’ve worked hard to make nutritional improvements across our menu so our fans have as much choice as possible, and we’ve committed to removing 20% of calories per serving by 2025.

The Colonel also believed in feeding promise, wherever it’s found. So that’s why we invest heavily in the development and careers of our 24,000 employees – we were the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £3 million to our charity partners who are passionate about developing and nurturing young people across the country.

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