Jobs At Youtube – Shorts Culture and Trends Manager In Manchester, UK

Overview

Position Title: Shorts Culture and Trends Manager

Company: YouTube

Location: Manchester, UK

Job Description:

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

As a YouTube Shorts Culture and Trends Manager at Google, you’ll have the opportunity to shape and improve understanding of YouTube, viral internet culture, trending music, memes and short form video content. You’ll join the YouTube Culture and Trends team, which uses data to track trends, and connect YouTube stories and content to people. This includes community-focused initiatives, as well as other projects built around popular content across entertainment, news, music, sports, and more.

You’ll manage efforts around popular trends, channels and videos and develop programming strategies, with a focus on short-form video and hashtags, helping support YouTube’s new Shorts feature. You’ll leverage data and research to create positive, engaging user experiences on a daily basis and work with cross-functional teams to help users and creators better understand what’s happening on YouTube. You will be will required to be immersed in the YouTube community and daily social media conversation.

Flexible working hours may be considered for this position.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

• Work with partners in product, UX, content, and Engineering to improve YouTube’s app experiences.
  Represent YouTube occasionally as a spokesperson, or by delivering presentations about local trends to internal and external audiences.
• Assess and make decisions about the appropriateness of different content for various audiences and provide an expert view on cultural sensitivities.
• Manage a global programming coordination effort, reviewing and organizing popular videos and trends each day while taking into account complex policies and considerations.
• Leverage data to analyze the audience, drive program strategies and support marketing and communication initiatives with culture and trends research. Translate video data into cultural insights for Internal Marketing, Public Relations and Partnerships teams.

Requirements:

• Passion for the web video/YouTube ecosystem and short-form content/memes
• Experience telling stories related to web content, pop culture, music or news, for an editorial brand or platform
• Experience generating large amounts of data and statistical analysis
• Ability to speak and write in English fluently
• Bachelor’s degree in Business or related field, or equivalent practical experience
• Ability to build collaborative partnerships cross-functionally, such as across marketing, communications, and engineering
• Knowledge of current and popular British culture
• Ability to effectively operate in a fast-paced environment and work on multiple projects simultaneously in a dynamic and constantly evolving context