Jobs At Asos – Social Media Executive In Bletchley

Overview

Position Title: Social Media Executive

Company: ASOS.com

Location: Bletchley, UK

Job Description:

Social Media is an incredibly powerful communications platform, and ASOS has presences on multiple social platforms with more than 20millon followers combined. We are responsible for managing and creating content for ASOS’s branded social presences (such as Facebook , Instagram , TikTok and YouTube). We are a nimble team with core members based in London, and other members of the team in New York.

Responsibilities:

• Work with the talent team to identify relevant creators and influencers to work with.
• Feed into and execute our per-platform social strategies, as set by your Brand Content Manager.
• Work with the Social Insights team on social reporting, ensuring you are rigorously tracking the performance of all content and enabling this data to be fed into future channel strategies.
• Working with the wider team, develop and execute ideas for exciting still image and video shoots across a range of business areas.
• Ability to create content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three.
• Be proactive with new and emerging platforms and formats on social and encourage first use where appropriate.
• Work with the wider content team to manage the content calendar. Liaise with other departments within ASOS to share this, as required.
• Work with the Social Insights team and the Brand Content Managers to implement findings from the monthly and quarterly reports.
• Developing and maintain excellent relationships within the business i.e. Retail Teams
• Ensure competitor research and customer insight are at the heart of all our output.
• Collaborate with the marketing, creative, talent and fashion teams to capture, create and commission social media content for COLLUSION channels.
• Self-shoot, upload and edit content where necessary in order to maintain the smooth running of the team.
• Work with the Editorial team to self-sub, and to maintain and manage to global tone of voice across all content.
• Work with partner brands on developing and executing shoots for a range of business areas.
• You will be mostly responsible for COLLUSION’s fashion and brand social output across brand channels.

Requirements:

• Copywriting experience and flexibility to adapt across contrasting tones of voice.
• Harbouring a real interest in social media platform changes and news, committed to exploring how ASOS might maintain a first-move advantage on each channel.
• And passion for the COLLUSION and ASOS brands.
• An interest in fashion, trends and pop culture our 20-something audience love.
• A visual native; keen and critical understanding of creative imagery.
• Strong numerical know-how for reporting and analysing stats.
• Minimum 2 years’ experience creating brilliant social media content for brands.
• Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.
• An enthusiastic team player with a genuine obsession for social media.
• Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.