Innovation Researcher – Careers LEGO Birmingham

Overview

Position Title: Innovation Researcher

Company: the LEGO Group

Location: Birmingham, UK

Job Description

Well, here is your chance! Come and play a pivotal role in using research, data & insight to innovate the future of play!

Responsibilities:

• Support the innovation process with quantitative research – using primary and secondary research to size early opportunities, analyse the competitive landscape, validate the Key Value Proposition, segment audiences, test concepts at scale, inform the business case, derisk through experiments, test comms and experiment with go-to-market strategy
• Develop the quantitative capability of the Experimental Research Team (ERT) – act as a leader and mentor to members in the ERT in developing quantitative skills and data literacy, i.e., using internal commercial data and external databases, scripting and analyzing surveys, audience sizing and segmentation, concept testing, pricing strategy, etc.
• Define and drive development team’s learning agenda – identify the research priorities and needs of your development team, define a learning agenda and drive all research activities

Requirements:

• Data-driven strategy – applying data and insight to identify and size innovation opportunities, formulate product strategy, identify Key Value Proposition, and drive strategic decision making
• Commercial mentality – basic understanding of commercial modelling, case creation, pricing strategy, audience strategy, go-to-market strategy, feasibility and viability; ability to “bridge the gap” between research and commercial decision making
• Data literacy – natural curiosity and passion for exploring datasets and sources, then applying findings to innovation challenges; experience using datasets such as Kantar TGI, Statista, etc.
• Commercial experimentation – Taking an experimentation approach to research; Identifying risky assumptions, forming testable hypotheses, using metrics, running “live” or “in-market” experiments
• Innovation – Experience working in end-to-end product or service innovation, starting with a blank page all the way through to bringing a product to market