Imperial Careers – Brand Executive In Bristol

Overview

Position Title: Brand Executive

Company: Imperial Brands PLC

Location: Bristol, England, United Kingdom

Job Description

We’re a truly international company, forth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

Responsibilities:

• The Brand Executives will work closely with the Planning Executives to ensure brand strategies and recommendations are integrated into the brand activity plan. Likewise they will work closed with Project Co-ordinators as part of a project team to ensure all brand guidelines, assets and toolkits are delivered on-time and aligned to the project plan.
• The Brand Executives will work closely with colleagues within the Category and Innovation teams to explore and define brand innovation opportunities, building the business case for approval before passing the project management and realisation of the initiative over to the Planning Executives.

Requirements:

• Experience of marketing within a restricted industry (e.g. tobacco, gambling)
• Experience of using customer and market insight to drive commercial gain