Director – Salesforce Graduate Program Belfast

Overview

Position Title:Director

Company: Salesforce

Location: Belfast, UK

Job Description

MuleSoft is seeking a dedicated Director who will be responsible for successfully leading the company’s EMEA field marketing organisation. Reporting to the VP of Global Field Marketing at MuleSoft, leading a dedicated team and playing a meaningful role on the EMEA Leadership Team. This individual will demonstrate their business and sales skills, technology expertise, and strategic marketing skills to build and lead a team that will support the growth objectives of our field team: driving adoption and usage of our products and services and improving new logo acquisition as well as overall customer satisfaction, retention, and advocacy.

Responsibilities:

• Support the in-region execution of partner/channel go-to-market marketing plans in partnership with partner marketing
• Execute and inform targeted “campaigns in a box” relevant to specific field needs not served by the global plan
• Align with corporate and product marketing teams to ensure consistent branding and messaging for in-region programs
• Work with Digital and Salesforce counterparts to implement Account Based Marketing (ABM) programs
• Analyse the sales cycle, channel mix, and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas.
• Translate the overall annual marketing plan and goals into actionable quarterly targets, goals, initiatives and metrics for the region.
• Drive clear quarterly comms plan/update to field counterparts to ensure alignment on goals, progress, and upcoming focus areas.
• Introduce new marketing ideas, channels, and tactics to help scale the business
• In partnership with the strategic events team, implement offline and online event strategy that meets corporate and field objectives e. g. leads to Sales, awareness, advance major accounts, Industry/trade/User group, company and partner events
• Partner with our exec engagement team to align on in-region business needs, and best exec programs to run, and then drive execution with field
• Ensure successful leads/opportunity capture/nurture and connection to sales teams

Requirements:

• Knowledge of and comfort working in an agile business
• Deep experience leading a European (or equivalent) field marketing organisation at scale
• Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
• Thrives operating in both analytical and creative mode—to distill concepts into marketing messaging, vehicles, and campaigns that are accessible easily understood, and creative
• Shown ability to drive revenue through highly effective marketing and measured accountable results
• Outstanding leadership skills and proven ability to attract, develop and coach a dedicated team
• Excellent oral and written communication skills (internal and external)
• Capable of being a spokesperson for the company