CRO Analyst – Frasers Group Recruitment Epsom

Overview

Position Title: CRO Analyst

Company: Frasers Group

Location: Epsom, UK

Job Description

The Digital Analyst position is an exciting opportunity for someone who is passionate about data analysis and innovation. As part of the CRO team, the CRO Analyst will be instrumental in improvements and optimisation across key customer journeys through detailed analysis and reporting on Frasers Groups websites. You will collate data from multiple sources for use in reports, tactical packs and CRO roadmap planning.

Responsibilities:

• Organise and analyse data, including analysis of customer journeys, conversion funnels, heat maps, session recordings and user research to provide actionable insights.
• Develop robust recommendations for the CRO team based on data and insights.
• Conduct competitor research, sharing best practices with the wider optimisation team.
• Ensure there is robust tracking in place for the CRO initiatives in order to effectively report on the performance of tests and drive valuable insights.
• Partner with UX and CRO team members to run A/B tests that will deliver fundamental improvements to customer journey and the conversion funnel.
• Produce high quality reports and documentation to support the running of CRO initiatives, e.g. test proposals and insight reports.

Requirements:

• Valid working rights for the EMEA countries
• 3+ years of analytical work experience in a team that focuses on understanding product performance and generating data driven improvements.
• Experience of UX principles and AB testing methodologies.
• Extensive experience calculating statistical significance for AB Tests.
• Extensive experience in website analytics gained across roles in large e-commerce companies.
• Excellent analytics skills with the ability to draw concise insights from large sets of data.
• 3+ years’ experience with some of the following tools: Google Analytics, Google Data Studio, SQL, R/Python, MicroStrategy/Tableau or Mixpanel.