Overview
Position Title: Salesforce CRM Campaign Builder
Company: Co-op
Location: Birmingham, UK
Job Description:
We’re looking for a CRM campaign developer to join us and help us deliver commercial and community value through personalised products and communications. Co-op is changing. We’re investing in our business and capability to create more value to our customers, members and communities. We’re developing a new data and loyalty centre of excellence, bringing membership, CRM and customer experience together to make sure that we deliver customer value informed by member behaviours, needs and practices. It’s an exciting time to come aboard as we’ve got ambitious plans to transform the way we use data and technology to better connect with our customers and members.
In this role, you’ll be joining a team using Salesforce Marketing Cloud to continuously improve campaigns and processes. Everything we do is underpinned by robust data and great insights, and our aim is to make our customer engagement journeys more relevant and multi-channel across our multi-proposition business. Come and help shape the way we work, whilst developing your profile and growing your CRM skill set with a business that always puts people at the heart of its strategy.
If you can bring Salesforce technical expertise, love all things data and CRM, know your AmpScript from your API, are innovative and committed to continuous improvement, we have a fantastic opportunity for you.
Responsibilities:
- work cross-functionally with a range of teams and colleagues including campaign managers (responsible for email plans and creative concepts)
- work with project teams on the longer-term implementation of integrated multi-channel campaigns (mobile push app notifications, direct mail and call centre contact) and preference centre participatory features in Salesforce Mobile and Web Studios
- build dynamically personalised email campaigns using Salesforce Email Studio and Content Builder
- map and sequence contact journeys using Salesforce Journey Builder
- develop targeting selections for personalised campaigns
- build relationships and work closely with the wider Data & Loyalty teams, particularly analytics, BI and data engineering teams
Requirements:
- experience of developing campaigns using HTML, AmpScript and SQL
- a good understanding of test and learn methodologies
- previous experience of using some Salesforce Marketing Cloud modules is essential (including Content Builder,
- Email Studio, Journey Builder, Mobile Studio and Analytics Builder)
- a solid understanding of technical CRM platforms and capabilities
- good communication skills, with the ability to influence partners at different levels of the business
- great team-working skills and the ability to cooperate with a range of teams, colleagues and third parties
- the confidence to assert your own rationales and challenge others (when necessary) in order to get the right results
- high attention to detail and a strong drive for quality assurance
About Co-op
We’re one of the world’s largest consumer co-operatives, owned by millions of members. We’re the UK’s fifth biggest food retailer with more than 2,500 local, convenience and medium-sized stores.
We’re also:
the UK’s number 1 funeral services provider
a major general insurer
a growing legal services business
As well as having clear financial and operational objectives and employing nearly 70,000 people, we’re a recognised leader for our social goals and community-led programmes. We exist to meet members’ needs and stand up for the things they believe in.
So, the more successful we are, the more we can give back to you and your local community.
That’s why we’re different.
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