Co Op Careers – Salesforce CRM Campaign Builder In Brighton, UK

Overview

Position Title: Salesforce CRM Campaign Builder

Company: Co-op

Location: Brighton, UK

Job Description:

We’re looking for a CRM campaign builder to join us and help us deliver commercial and community value through personalised products and communications. Co-op is changing. We’re investing in our business and capability to create more value to our customers, members and communities. We’re developing a new data and loyalty centre of excellence, bringing membership, CRM and customer experience together to make sure that we deliver customer value informed by member behaviours, needs and practices. It’s an exciting time to come aboard as we’ve got ambitious plans to transform the way we use data and technology to better connect with our customers and members.

In this role, you’ll be joining a team using Salesforce Marketing Cloud to continuously improve campaigns and processes. Everything we do is underpinned by robust data and great insights, and our aim is to make our customer engagement journeys more relevant and multi-channel across our multi-proposition business. Come and help shape the way we work, whilst developing your profile and growing your CRM skill set with a business that always puts people at the heart of its strategy.

If you can bring Salesforce technical expertise, love all things data and CRM, know your AmpScript from your API, are innovative and committed to continuous improvement, we have a fantastic opportunity for you.

Responsibilities:

• map and sequence contact journeys using Salesforce Journey Builder
• work cross-functionally with a range of teams and colleagues including campaign managers (responsible for email plans and creative concepts)
• build dynamically personalised email campaigns using Salesforce Email Studio and Content Builder
• build relationships and work closely with the wider Data & Loyalty teams, particularly analytics, BI and data engineering teams
• develop targeting selections for personalised campaigns
• work with project teams on the longer-term implementation of integrated multi-channel campaigns (mobile push app notifications, direct mail and call centre contact) and preference centre participatory features in Salesforce Mobile and Web Studios

Requirements:

• good communication skills, with the ability to influence partners at different levels of the business
• great team-working skills and the ability to cooperate with a range of teams, colleagues and third parties
• a solid understanding of technical CRM platforms and capabilities
• experience of developing campaigns using HTML, AmpScript and SQL
• high attention to detail and a strong drive for quality assurance
• previous experience of using some Salesforce Marketing Cloud modules is essential (including Content Builder,
• Email Studio, Journey Builder, Mobile Studio and Analytics Builder)
• the confidence to assert your own rationales and challenge others (when necessary) in order to get the right results
• a good understanding of test and learn methodologies