brand manager – Starbucks Hiring Near Me Bedford

Overview

Position Title: brand manager

Company: Starbucks

Location: Bedford, UK

Job Description

In EMEA, the Channel Development organization is made up of three divisions – Ready-to-Drink Coffee (RTD), At-Home Coffee (AHC), Foodservice (FS) – with each operating via a distinct partnership business model. Our vision is to create 4Bn moments of brand connection across EMEA by 2025.

Responsibilities:

• Comprehensive base business management for multiple RTD Coffee platforms
• Develop tactics to activate the Starbucks RTD strategy and plans for Europe and Middle East
• Support development of the annual brand plans and create compelling internal selling stories and analysis for plans
• Support in developing best in class creative & communications plan that delivers into Starbucks unique tone of voice
• Develop deep understanding of consumers, customers, and categories in EMEA
• Execute consumer research and deliver actionable insights

Requirements:

• Leading autonomously within an entrepreneurial environment, yet ensures full alignment across functions and levels, and has strong influencing skills
• Builds trust and respect and ability to engage, influence and collaborate across countries and cultures
• Is passionate about championing the consumer / shopper and building / nurturing the brand
• Flexible and agile
• Brilliant communicator both orally and in writing
• Entrepreneurial, results driven and creative
• Strong project management skills – planning and prioritisation