Brand Manager – IHG Hotels & Resorts Employment Oxford

Overview

Position Title: Brand Manager

Company: IHG Hotels & Resorts

Location: Oxford, UK

Job Description

IHG Hotels & Resorts is one of the world’s leading hotel companies with around 350,000 colleagues working across more than 100 countries to deliver true hospitality for good. Our diverse portfolio of differentiated brands is well known and loved by millions of consumers around the world.

Responsibilities:

• Brand management: Oversee the successful deployment and evolution of the Vignette Collection brand proposition globally, supporting Brand Director and Regions to achieve business goals/targets. Lead development of key assets/guidelines/training materials, acting as key representative for brand internally and externally
• Growth: Support pitches, the execution of events and development of key owner-facing materials (e.g. case studies, look books). As required, provide brand input in property review process, attend design meetings and brief branding agencies
• Brand operations: Partner with Brand Operations, New Hotel Opening and Commercial teams on hotel activation process to ensure successful ramp-up of guest and commercial metrics, with responsibility for the ongoing review and updates to brand standards
• Marketing & comms: Working closely with marketing/comms teams, support development of robust internal & external comms roadmap and delivery of bespoke hotel marketing plans to drive early brand performance and consideration. Responsible also for ongoing review and updates to brand.com and social media content
• Customer experience: Ensure successful execution and evolution of brand differentiators. As required, lead any insights work into new guest initiatives or supply chain partners, working closely with Guest Experiences Shared Services and Procurement
• Learning & development: Oversee development of all training modules and assets, working with regional Learning & Development teams to embed plans

Requirements:

• Demonstrated customer, owner and colleague focus experience
• Experience in partnering cross functionally in a global organization
• Demonstrated experience in branding, marketing, operations, commercial and development
• Influencing audiences through communications, internal and external
• Strong interpersonal and communication skills
• Confident, self-starter with ability to problem solve and distil issues into clear recommendations
• Ability to analyse data and business issues to identify risks and opportunities