Bnq Jobs – Social Media & PR Specialist In Newcastle upon Tyne, UK

Overview

Position Title: Social Media & PR Specialist

Company: B&Q

Location: Newcastle upon Tyne, UK

Job Description:

We believe anyone can improve their home to make life better. From our Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Social Media & PR Specialist and you’ll be a big part of this.

Responsibilities:

• You will lead the social media & PR activation and implementation for all campaigns in Ireland.
• You will work directly with the Ireland Marketing Planner to deliver fully integrated campaigns across all channels.
• You will partner with the Content, Social Media & PR teams in the UK to develop locally relevant content for all campaign activity.
• You will Identify relevant social and PR opportunities that B&Q could explore and then recommend appropriate action.
• You will need to analyse key data in relation to Social Media in order to drive performance, be able to Identify relevant PR opportunities to promote brand reputation and enhance consumer brand preference and/or desire.
• This role requires understanding of the media landscape and the business in which we work.
• You will form effective relationships with UK PR team and with key external stakeholders and influencers (including consumer media, influencers, event managers, PRs for vendors, NGOs) to support opportunities for specific consumer PR activations.
• You will be assisting the Customer Management Centre in responding to Social Media enquiries.
• You will support and actively participate in all activities which measure the effectiveness of the Ireland marketing strategy.
• Keeping the content coming.
• That’s the job of the Social Media & PR specialist.
• You will work closely with our UK Social, PR and wider marketing teams, You will adapt and deliver locally relevant campaigns, analyse our social media & PR activity and engagement and implement campaigns that keep us ahead of the latest trends.

Requirements:

• You will be able to demonstrable social channel experience and social analytics tools knowledge and have at least 2 years in a similar marketing role, ideally within Retail or FMCG or degree level qualification, this is desired but not essential.
• You will have the ability to create strong working relationships with both internal and external customers and have an understanding of the importance of brand and how it shapes Social Media & PR tactics.
• The successful candidate will be proficient at writing creative and original copy/content as well as great project management organisational skills and have a real eye for detail.
• You will need to have excellent verbal and written communication skills – with a flair for using “social networking speak” and online jargon.
• We are looking for someone with a background in Social Media, Consumer Media, or PR within an integrated comms team (ideally FMCG or retail but not essential).
• We are looking for someone who Is genuinely enthusiastic about Social Media and it’s potential – keeping up to date with latest Social trends.