Bbc Careers – Marketing Executive – BBC World Service In Southampton

Overview

Position Title: Marketing Executive – BBC World Service

Company: BBC

Location:  Southampton 

Job Description:

Job Introduction

The BBC World Service delivers a multi-platform news service in English and 42 languages to millions around the world on TV, radio and digital platforms.

Reporting to the Head of Marketing for BBC World Service, the post holder is required to run media planning and paid media and digital content marketing campaigns to drive awareness of language services, trial of new digital content and brand equity among audiences.

Responsibilities:

You’ll deliver innovative and engaging marketing campaigns – with an emphasis on digital – which make people sit up and take notice. You will have paid social experience across multiple platforms. Duties include identifying market trends, planning campaigns, setting the KPIs and metrics and using web analytic tools to analyse the performance of marketing campaigns.

The post holder will develop excellent working relationships with the Editorial teams, to ensure marketing best supports their Editorial plans and priorities. Keeping a close eye on the News as it breaks, they will need to identify and manage tactical, reactive activity alongside strategic delivery plans.

They will also work very closely with colleagues in the wider marketing and business development community including trade and consumer marketing in Global News Limited to ensure consistency in strategic and creative approach.

We’re looking for people who are full of ideas and have a real passion for news. People who have enthusiasm for all things digital and keen to understand the role Marketing plays across BBC journalism around the world.

Requirement:

• Excellent planner with the ability to deliver outstanding project plans
• Essential knowledge of digital marketing techniques – and in particular paid search, SEO, display, social and direct – is able to interpret data and communicate campaign performance
• An excellent brief writer – ability to understand commercial objectives and interpret these into strong and focused briefs.
• Have excellent data storytelling skills with the ability to extract varying data depending on the audience
• Experience delivering multi-media digital campaigns within broadcasting or an industry with a similar brand facing business including demonstrating the use of digital marketing and use of social network platforms
• Experience measuring key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment